Show There are six Prime Facets of marketing that need to be understood well in terms of strategizing the way in which one needs to market the product. The six Prime Facets of marketing are: Research, Merchandising, Advertising, Sales Promotion, Selling and lastly Public Relations. All of the mentioned prime facets of marketing will be applied. ResearchResearch is a significant ingredient when it comes to public relations and as well as when marketing the product. Research as being one of the prime facet of marketing it includes the research about consumers, the product and lastly the attitude on how will the consumers perceive the product that the market is selling (Skinner, 2013). MerchandisingWhen looking at merchandising is the way in which the innovative ways are put into practice so as to present the final product to its best advantage. By using the innovative ways in terms of lighting, sound, pricing, effective packaging design and colour (Skinner, 2013). AdvertisingAdvertising as a prime facet of marketing it has to be aligned in being presented perfectly, a s good advertisement turn to sell the most. When advertising the new Nike shoe for an example, online advertising, pamphlets, and flyers will be taken into considerations, as they are all tools of marketing (Skinner, 2013). Sales PromotionIt is very important to make use of sales promotion in a market so as to grab the attention of customers, by making use of product launches, fashion shows and special deals. Different types of sales promotion will make the customers to know about features of the product before even buying the product (Skinner, 2013). SellingStating the actual place where the new product will be sold so that customers know exactly where to go when they need that particular product. Also is very vital to let the potential customers to know the options that will be used to sell the product, if the online process will be implemented the customers needs to know that (Skinner, 2013). Public RelationsMarketing and public relations are the core functions of the company. The aim of both marketing department and public relations is to satisfy the needs of the targeted segments. Therefore the role of the public relation officer will be reflected mostly when it comes to the research stages as they will be the once constructing the surveys, working hand in hand with the department of marketing (Skinner, 2013). Reference listSkinner, C. (2013). Public relation and marketing. In:Skinner, C. Mersham, G. Benecker, R. Hand book of public relation. 10th ed. South Africa: Oxford university press. 2 of 12-8 of 12. Marketing: Chapter OneMarketing has two facets:1.a philosophy, attitude, perspective, or a management orientation that stressescustomer satisfaction2.an organization function and a set of processes used to implement the aforementioned philosophymarketing:the activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at largeresearch shows that companies that reward employees with incentives and recognition on a consistent basis are those that perform bestHome Depot believes employees are biggest competitive advantageExchange:people giving up something in order to receive something they would rather haveDoes not require money to occurExchange takes place only if the following conditions are met:1.must be at least two parties2.each party has something that might be of value to the other party3.each party is capable of communication and delivery4.each party is free to accept or reject the exchange offer5.each party believes it is appropriate or desirable to deal with the other partyfour philosophies strongly influence an organization’s marketing process:1.product orientation2.sales orientation3.market orientation4.societal marketing orientationproduct orientation:a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplaceField of Dreamsmentality (If we build it, they will come)Furniture industry (disregard of customers, slow cycle times)Falls short because it does not consider whether the goods and services the firm produces most efficiently meet the needs of the marketplaceApple falls into this category (but they make what the market wants)Usually to succeed need to know what the customer wantsSales orientation:the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profitsMarketing here means selling things and collecting money What is a facet of marketing?Marketing comprises of four different facets – Product Management, Product Marketing, Business Development & Program Management. The success of the marketing team and the resultant attainment of business goals are contingent on. Recognizing & striving to answer the key functional question for each of these four facets.
What are the two types of marketing?The two main types of marketing strategy are:. Business to business (B2B) marketing.. Business to consumer (B2C) marketing.. What are the six prime facets of marketing?The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation.
Is public relations a facet to marketing?Public relations falls under the greater marketing umbrella. Marketing involves promoting a positive image of products, services, and organizations to consumers. While this is similar to PR, marketing strives to fill customers' needs, ensure a product or service satisfies them, and drive sales.
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