 Ford is raising the price of its base electric truck model, the F-150 Lightning Pro, by $5,000 as the automaker fights through lingering supply chain disruptions and rising input costs. Show A day after releasing its September US sales report, which showed significant interest (+197.3% YOY) in the automaker’s electric vehicles, Ford says it will be raising the Ford F-150 Lightning Pro prices, according to a report from Reuters. Although EV sales are rising quickly, Ford has struggled to keep up with demand. Ongoing supply chain issues (initially created by the pandemic and worsened through lockdowns in China) continue to be a problem across the industry as automakers race to meet the growing demand for electric vehicles. On Ford’s second-quarter earnings call, CFO John Lawler explained to Bank of America’s John Murphy:
And then again this past month, Ford confirmed it was still struggling with parts shortages and further supply constraints. Like much of the auto industry, Ford has increasingly been leaning into preorders for its electric models, creating pent-up demand. However, it isn’t just the price of electric vehicles going up. Higher-end gas models are also getting price increases due to the ongoing shortage of semiconductors. And Ford is not the only one feeling the effects. Other automakers, such as Rivian and Tesla, have also raised prices. Stellantis CEO Carlos Tavares also said in an interview with French newspaper Le Parisien on October 2 that he expects:
With this in mind, Ford reopened orders for its popular F-150 Lightning in August, raising the price across all models by $6,000 to $8,500. The automaker is raising the price of its base model, the Ford F-150 Lightning Pro, again today. 2023 Ford F-150 Lightning Pro new priceThe lowest priced Ford F-150 Lightning, the Pro trim, will now be $51,974 compared to its previous price of $46,974, according to Reuters. 2023 Ford F-150 Lightning Pro updated pricingA Ford spokesperson said:
Ford says it will continue monitoring the price of its 2023 F-150 Lightning going forward. Electrek’s takeSupply and demand. Ford has multiple years of orders and more coming in all the time after mostly favorable reviews of the F-150 Lightning and the E-Transit. Will the people who reserved a Ford Pro F-150 at $40,000 last year still be buying the $51,000 priced version next year? Stay tuned. Add Electrek to your Google News feed. FTC: We use income earning auto affiliate links. More. When can the Ford Lightning be ordered?2022/2023MY F-150 Lightning:
07/28/2022 - 2022MY Last Day to Spec Change. 10/09/2022 - 2022MY Balance Out Date. TBD - 2023MY Order Bank Open Date. 08/04/2022 - 2023MY Scheduling Begins.
When can a 2023 Ford FAccording to sources familiar with The Blue Oval's go-to-market plans, order books for the 2023 Ford F-150 are currently scheduled to open July 18th, 2022. Meanwhile, production is set to begin on October 10th, 2022 at the Ford Dearborn Truck Plant and October 31st, 2022, at the Kansas City Assembly Plant.
How many pre orders does Ford have for the Lightning?Ford says it now has nearly 200,000 reservations for F-150 Lightning, or 3 years of backlog. Ford confirmed that it now has nearly 200,000 reservations for its upcoming F-150 Lightning electric pickup truck.
Why did Ford stop taking orders for the Lightning?The demand for the F-150 Lightning is extremely strong. Ford received about 200,000 reservations, and they even stopped taking them because it represented more than a year of planned production.
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