Suggest a new Definition Proposed definitions will be considered for inclusion in the Economictimes.com Marketing
Definition: Promotions refer to the entire set of activities, which communicate the product, brand or service
to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others. Description: There are several types of promotions. Above the line promotions include advertising, press releases, consumer promotions (schemes, discounts, contests), while below the line include trade discounts, freebies, incentive trips, awards and so on. Sales promotion is a part of the overall promotion effort. There are also:
1. Personal
selling: one of the most effective ways of customer relationship. Such selling works best when a good working relationship has been built up over a period of time.
This can also be expensive and time consuming, but is best for high value or premium products. 2. Sales promotions: this includes freebies, contests, discounts, free services, passes, tickets and so on, as distinct from advertising, publicity and public relations. 3. Public relations: PR is
the deliberate, planned and sustained effort to establish and maintain mutual understanding between the company and the public.
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3One4 Capital expands leadership team with promotions, hiringSiddarth Pai, founding partner and chief financial officer, said India’s early-stage investor ecosystem has been radically transformed and that the role of venture capitalists has moved beyond mere providers of capital to “true partners in new value creation”.
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Modi govt gives promotions to ministers for attacking Rahul Gandhi: Congress ahead of cabinet reshuffleCongress spokesperson Pawan Khera said this on a day when new governors were appointed in eight states by the president.
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Major brands hit pause button on brand activityFirms, influencers dial down promotions to amplify Covid-related messages
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Deloitte India announces promotion of 27 directors as partnersTraditional expertise such as assurance and compliance continue to be important as clients prepare to scale up in the post pandemic thrive phase, but as most companies vie for digital presence that has seen maximum growth, said a person close to the development.
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US agency probes Facebook for 'systemic' racial bias in hiring, promotionsA 'systemic' probe means the agency, the Equal Employment Opportunity Commission, suspects company policies may be contributing to widespread discrimination.
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Cognizant announces bonus, promotions for employeesThe company is also offering about 1,60,000 employees with merit increases globally, and has promoted more than 24,000 employees across every level.
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UP government demotes 4 additional district information officers after their promotions found illegalIn a statement issued, the state government said rules were violated in the promotion of these four officials done on November 3, 2014. The decision was taken on January 6.
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Offline retailers increase TV advertising volumes by 33% in October-NovemberThe festive months make for the country’s biggest shopping season and typically contribute a large chunk to advertising expenditure every year as retailers spend heavily on promotions. Starting with Ganesh Chaturthi and Onam, the season peaks during Diwali, accounting for about 35-40% of overall advertising expenditure every year.
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India Inc perks staff up with hikes, promotions this DiwaliMany IT firms also recently announced hikes, including Tata Consultancy Services (TCS) and Wipro. “The salary increase will be across all bands, and it will be similar to what we have done in the past,” said Milind Lakkad, executive vice president and CHRO, TCS.
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India Inc perks staff up with hikes, promotions this DiwaliMany IT firms also recently announced hikes, including Tata Consultancy Services (TCS) and Wipro. “The salary increase will be across all bands, and it will be similar to what we have done in the past,” said Milind Lakkad, executive vice president and CHRO, TCS.
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