What refers to the number of times the receiver is exposed to the media vehicle?

Frequency->refers to the number of times the receiver is exposedto the media vehicle in a specified period.The Media PlanThis plan determines the best way to get the advertisers message tothe market. Basically, the goal of a media plan is to : Find combinationof media that enables marketer to communicate the message in themost effective manner to the largest number of potential consumers atthe lowest cost.Duplicated reach->If one ad is placed on one tv show one time, the number of peopleexposed is the reach.If ad is placed in two shows, the total number exposed once isunduplicated reachChapter 15:Communications objectives of using Internet:Create Awareness: For small companies with limited budgets, theWeb offers the opportunity to create awareness well beyond whatmight be achieved through traditional media. The internet is not likelyto be the most effective of the IMC (integrated marketingcommunications) elements for achieving this objective for largercompanies. Mass-media advertising may be more useful for thispurpose, given its larger reach and lower cost per exposure.Generate Interest: An information center, games, productinformation, sale items, and even an opportunity to personalize the siteare simple: Create interest that will bring visitors back to learn moreabout the products and, of course to sell stuff.Disseminate Information: One of the primary objectives for usingthe Web is to provide in-depth information about a company’s productsand services.Banner admay be used for creating awareness or recognition,entering viewers into contests and sweepstakes, or direct-marketingobjectives. Banner ads may take on a variety of forms.Content sponsorshipmore involved agreement, in which thesponsor not only provides dollars in return for name association butparticipates in providing the content itself.

Regular sponsorshipoccur when a company pays to sponsor asection of the sitePop-upsappear on your screen to get your attention, appear whenyou access certain sites, are usually larger than banner ads but smallerthan a full screenPop-undersads that appear underneath the webpage and becomevisible only when the user leaves the site. TNS revealed that 93% ofrespondents found pop- up ads & pop unders annoyingInterstitialsare ads that appear on your screen while you arewaiting for a site’s content to download.Paid searchis the most used form of advertising on the Internet. Orsearch engine advertising, in which advertisers pay only when aconsumer clicks on their ad or link from a search engine page.(Example- Sponsored Links on Google)Search engine optimizationBehavioral targetingContextual advertisingWeb 2.0Advantage associated with using Internet:1. Target Marketing:ability to target to very specific groups ofindividuals with a minimum of waste coverage.

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What is the number of times a receiver is exposed to a media vehicle in a given time period eg 4 weeks?

Which refers to the number of people that will be exposed to a media vehicle at least once during a given period of time?

What refers to potential audience that might receive the message through a vehicle?

What refers to the number of audience members who potentially receive a message?