Which of the following is a social factor that influences consumer buying Behaviour?

Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in.  The society is composed of several individuals that have different preferences and behaviors. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society.

The following are the important social factors that influence the behavior of an individual in one or the other way:

Which of the following is a social factor that influences consumer buying Behaviour?

  1. Family: The family members play a crucial role in designing one’s preferences and behavior. It offers an environment wherein the individual evolves, develop personality and acquire values. A child develops his buying behavior and preferences by watching his parents and tend to buy the same products or services even when he grows old. The family can influence the buying behavior of an individual in either of the two ways:
  • Influences the personality, attitude, beliefs, characteristics of the individual.
  • Influences the decision making of an individual with respect to the purchase of certain goods and services.

    It is believed that an individual passes through two families: Family of Orientation and Family of Procreation. In the former type, it is the family wherein an individual has taken the birth, and the parents have a strong influence on his behavior. While in the family of procreation, it is the family created by an individual with his spouse and children and as such the preferences tend to change with the influence of the spouse.

  1. Reference Group: A reference group is a group with which an individual likes to get associated, i.e. want to be called as a member of that group. It is observed, that all the members of the reference group share common buying behavior and have a strong influence over each other.

    The marketers should try to identify the roles within the reference group that influences the behavior of others. Such as Initiator (who initiates the buying decision), Influencer (whose opinion influences the buying decision), Decision-Maker (who has the authority to take the purchase decision) and Buyer (who ultimately buys the product).

  2. Roles and Status: An individual’s position and role in the society also influences his buying behavior. Such as, a person holding a supreme position in the organization is expected to purchase those items that advocate his status. The marketers should try to understand the individual’s position and the role very much before the endorsement of the products.

Thus, The social factors play a crucial role in building the behavior of an individual, and the marketers should understand it properly before designing their marketing campaigns.

Reader Interactions

-The expectancy-value model is a compensatory model.

Nội dung chính Show

  • Which of the following is a social factor that influences consumer Behaviour?
  • Which of the following is a social factor that would influence a consumers buying decision?
  • Are the social factors that influence consumer buyer behavior quizlet?
  • Which of the following is a social factor that influences consumer buying behavior a family?

-With noncompensatory models of consumer choice, positive and negative attribute considerations don't necessarily net out.

-Using the conjunctive heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes.

-With the lexicographic heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute.

-Using the elimination-by-aspects heuristic, the consumer compares brands on an attribute selected probabilistically—where the probability of choosing an attribute is positively related to its importance—and eliminates brands that do not meet minimum acceptable cutoffs.

Recommended textbook solutions

Politics in States and Communities

15th EditionSusan A. MacManus, Thomas R. Dye

177 solutions

Consumer Behavior: Buying, Having, Being

13th EditionMichael R Solomon

449 solutions

Consumer Behavior: Buying, Having, and Being, Global Edition

12th EditionMichael R Solomon

245 solutions

Politics in States and Communities

15th EditionSusan A. MacManus, Thomas R. Dye

177 solutions

Recommended textbook solutions

Consumer Behavior: Buying, Having, Being

13th EditionMichael R Solomon

449 solutions

Politics in States and Communities

15th EditionSusan A. MacManus, Thomas R. Dye

177 solutions

Consumer Behavior: Buying, Having, and Being, Global Edition

12th EditionMichael R Solomon

245 solutions

Politics in States and Communities

15th EditionSusan A. MacManus, Thomas R. Dye

177 solutions

What is the correct order of the five stages in the buyer decision​ process?

A. Information search​, evaluation of alternatives​, need​ recognition, the purchase decision​, and postpurchase behavior
B. Need recognition​, information search​, evaluation of alternatives​, the purchase decision​, and postpurchase behavior
C. Need recognition​, the purchase​ decision, information search​, evaluation of alternatives​, and postpurchase behavior
D. Evaluation of​ alternatives, information​ search, need​ recognition, the purchase​ decision, and postpurchase behavior
E. Information​ search, need recognition​, evaluation of alternatives​, the purchase decision​, and postpurchase behavior

Which of the following correctly identifies the social factors that influence consumer buyer​ behavior?

A. Small​ groups, social​ networks, social​ class, and subculture
B. Small groups​, ​family, social​ class, and lifestyle
C. ​Family, social​ networks, social​ class, and subculture
D. Small groups​, social​ networks, ​family, and social class
E. Small groups​, social​ networks, ​family, and social roles and status

What are the four major psychological factors that influence consumer buyer​ behavior?

A. ​Perception, learning, beliefs and​ attitudes, and personality
B. ​Perception, learning,​ lifestyle, and social roles
C. ​Motivation, perception,​ learning, and personality
D. ​Motivation, learning,​ personality, and​ self-concept
E. ​Motivation, perception,​ learning, and beliefs and attitudes

What are the three cultural factors that influence consumer buyer​ behavior?

A. ​Culture, subculture, and lifestyle
B. ​Culture, subculture, and family
C. ​Culture, social​ class, and lifestyle
D. ​Culture, subculture, and social class
E. ​Culture, family, and lifestyle

What are the four general characteristics that influence consumer​ purchases?

A. Technological​ characteristics, social​ characteristics, personal​ characteristics, and the buyer decision process
B. Cultural​ characteristics, social​ characteristics, personal​ characteristics, and psychological characteristics
C. Economic​ characteristics, technological​ characteristics, demographic​ characteristics, and political characteristics
D. Cultural​ characteristics, social​ characteristics, demographic​ characteristics, and the buyer decision process
E. Cultural​ characteristics, technological​ characteristics, social​ characteristics, and personal characteristics

What is the correct order of the five stages of the new product adoption​ process?

A. ​Awareness, interest,​ evaluation, trial, adoption
B. ​Awareness, evaluation,​ interest, trial, adoption
C. ​Interest, awareness,​ evaluation, trial, adoption
D. ​Awareness, interest,​ trial, adoption, evaluation
E. ​Awareness, interest,​ trial, evaluation, adoption

________ are the social factors that influence consumer buyer behavior.
A. Small​ groups, social​ networks, family, social​ roles, and status
B. Culture, subculture, and social class
C. Motivation, perception,​ learning, beliefs, and attitudes
D. Age and life cycle stage and lifestyle
E. Personality, self-concept, and lifestyle

Which of the following correctly identifies the personal factors that influence consumer buyer​ behavior?
A. Age and life cycle​ stage, lifestyle, economic​ situation, occupation, and personality and​ self-concept
B. Age and life cycle​ stage, occupation, economic​ situation, lifestyle, and motivation
C. Motivation, beliefs and​ attitudes, perception, and learning
D. Occupation, economic​ situation, lifestyle,​ family, and social class
E. Subculture, lifestyle, economic​ situation, and age and life cycle stage

Which of the following is a social factor that influences consumer Behaviour?

Social Class It's determined by a combination of factors including family background, wealth, income, education, occupation, power, and prestige. Like culture, it affects consumer behavior by shaping individuals' perceptions of their needs and wants.

Which of the following is a social factor that would influence a consumers buying decision?

Social factors include reference groups, family, and social status. These factors too affect the buying behaviour of the consumer. These factors in turn reflect an endless and vigorous inflow through which people learn different values of consumption.

Are the social factors that influence consumer buyer behavior quizlet?

A social factor influencing consumer's behavior..

Age and life-cycle stage..

Occupation..

Economic Situation..

Lifestyle - person's pattern of living expressed in activities/interests/opinions..

Personality & Self-concept..

Which of the following is a social factor that influences consumer buying behavior a family?

Family plays an important role in influencing the buying decisions of individuals. A consumer who has a wife and child at home would buy for them rather than spending on himself. An individual entering into marriage would be more interested in buying a house, car, household items, furniture and so on.