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Journal of Marketing Vol. 56, No. 3 (Jul., 1992) , pp. 1-24 (24 pages) Published By: Sage Publications, Inc. https://doi.org/10.2307/1252293 https://www.jstor.org/stable/1252293 Read and download Log in through your school or library Read Online (Free) relies on page scans, which are not currently available to screen readers. To access this article, please contact JSTOR User Support. We'll provide a PDF copy for your screen reader.With a personal account, you can read up to 100 articles each month for free. Get StartedAlready have an account? Log in Monthly Plan
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Abstract Agency and related theories have proven useful as theoretical frameworks for examining relationships between principals and their agents in many disciplines. However, though marketing involves a wide array of agency relationships, agency-based research has only recently begun to be reported in the marketing literature. The authors therefore attempt to clarify the marketing implications of agency theory by describing its major constructs, the two different types of models embedded within the theory, and some closely related theoretical structures. They also critically review past and potential agency-based research in marketing and suggest ways in which marketers might contribute to improving its validity and usefulness. Journal Information The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline? Publisher Information Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com Rights & Usage This item is part of a JSTOR Collection. The days of restricting your media to traditional channels are well gone. Most businesses have a finite marketing budget, so it makes sense to spend it carefully. Marketing through social media can be highly effective and cost-efficient. If your customers and potential clients are on social media, then you need to be visible there too. Many businesses either lack the time or skill to devote to running their social media marketing campaigns themselves. Instead, they prefer to work with social media marketing agencies to help tell their stories on social. In some cases, this may involve operating corporate social accounts; in others, it may be PPC social advertising. With the proliferation of social networks over the last few years, it should come as no surprise to find that many agencies advertise social media services. We have curated a list of the leading social media agencies in this article. Top 52 Social Media Marketing Agencies for 2022:1. Disruptive Advertising Utah-based Disruptive Advertising splits its services into PPC Management, Site Testing, Analytics Consulting, and Software. In terms of social media marketing, their primary focus is on PPC, Facebook, and LinkedIn Ads in particular. They see their clients’ bottom line as their top priority. To maximize returns, they optimize their clients’ PPC campaigns every week. They continuously optimize their ads and targeting to achieve the highest yield and lowest costs possible. Disruptive Advertising describes itself as being on a mission to change the world—one click-at-a-time. They test and analyze every aspect of your campaign and rigorously optimize it from click-to-close. Although Disruptive Advertising sees Google Ads as the powerhouse of PPC advertising, they recognize the importance of Facebook for B2C marketing, and LinkedIn for those in the B2B sector. They realize how both platforms let you target ads in various ways. However, they stress that the more accurate your understanding of your target customers, the more precise and profitable you can make your ads. At Disruptive, we’re passionate about building lifelong relationships on a foundation that starts with your marketing and business results. After auditing over 3,000 companies' digital marketing str... 2. SociallyinSociallyIn helps brands with different aspects of their social media marketing strategy by deploying result-driven services around social strategy, content production, community management, paid social advertising, influencer marketing, and more. They split their services into creative and production, community management, social media strategy, and social paid advertising. SociallyIn films, captures, makes, paints, records, bakes, builds, hatches, composes, invents, writes, draws all of their clients’ social media content in-house. They begin their social strategy by having an in-depth meeting around the demographics of the audience they are trying to reach for the social media campaign. This meeting helps the creative team brainstorm content that will resonate with the ideal audience. Once their team has an understanding of the business and branding, they move into a discussion around a brief. It can be a campaign, a seasonal holiday, or anything in between. After the brief, they move into a brainstorm session, using different brainstorming techniques to come up with unique ideas for various social platforms. Once they are ready to launch their strategy, they continue to test, measure and optimize. If you opt for community management, SociallyIn uses community managers to represent your brand, keeping the page filled with fresh content, actively participating in conversations with your followers. At the end of each month, they review their efforts, including engagement and follower growth. They even offer multilingual social media management in over 36 languages. SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.... 3. Thrive Internet Marketing AgencyThrive proudly displays evidence of their results on their website. They can claim more than 100 5-Star Reviews on Google, more than 50 on Facebook, and more than 30 on Clutch. They also feature testimonials frequently, clearly being a believer in word of mouth marketing. They are a full-service digital marketing agency and have been providing a wide range of services to clients in all industries since 2005. They believe they can take your online presence to the next level – your website design, copywriting, keywords, social media presence, and more. One facet of their work is social media marketing. They include the following activities as part of their social media marketing services:
Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their comp... 4. Lyfe MarketingLYFE Marketing is a full social media management company. They offer social media services, search engine services, and website design services. They create and manage top-performing social media campaigns for clients on Twitter, Facebook, Pinterest, LinkedIn, and Instagram. They split their services into:
Since 2011, LYFE Marketing has managed over 2,000 social media marketing campaigns. They claim to have driven over 983,287 leads for clients through digital marketing. Their social media marketing services help their clients’ businesses grow brand awareness (followers), relationships (engagement), and website exposure (traffic). They follow a five-step social media marketing process:
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.... 5. MoburstMoburst is a marketing agency that specializes in digital marketing and app marketing. It has partnered with leading brands such as Google, Pfizer, Reddit, and eBay. Some of its services are video production, campaign concept and design, email marketing, localization, SEO and CRO, digital transformation, and web development. Moburst is one of the leading firms in the field. In fact, about half of the world’s top apps that have over 1 billion downloads are working with the agency. Moburst not only caters to mobile app growth but also provides social media management services. Their formula balances paid and organic social media strategies, investigating what type of post and what frequency of posting will produce optimal results for your brand. The agency offers end-to-end service, from brand storytelling and design to copywriting and video content production. The different cross-channel assets are tested and evaluated to determine which ones resonate better with the target audience. Everything is cohesive, attuned to the brand’s strategy, and analyzed through advanced engagement metrics. If you are looking to grow brand awareness and ultimately conversion, Moburst can provide the concrete steps to do so. Their key services include:
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe t... 6. Viral NationTrue creators of the unconventional, it is not surprising that Viral Nation is the most popular full-service influencer marketing agency in the world. Started in 2014 by Mathew Micheli and Joe Gagliese, Viral Nation quickly became one of the most talked about agencies for influencers. The primary goal of the agency was for Mathew and Joe to create revolutionary campaigns that made connections. The burst of growth was surprising, but the founders knew that nothing would ever be the same being a social-first agency. Viral Nation has partnered with revolutionary brands including Bud Light, Crayola, Calm, Aston Martin, and others. What kind of services does Viral Nation provide? According to them, they only do marketing that works. Their marketing mix only contains services with a proven ROI backed by analytics. The agency prides itself on exceeding expectations, creating memorable campaigns, and amplifying brands to their highest potential. Even though the agency is well-known for its influencer marketing efforts, that is not the only thing Viral Nation focuses on. It also provides services in:
Viral Nation makes campaigns go viral. And for good reason. Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation. ... 7. Iron RootsIron Roots is a full service digital agency based in Austin, Texas. From social media to paid ads, the boutique growth shop specializes in customer acquisition using the top strategies built unique for each client. The client experience is simple: Discover brand > Develop strategy > Assemble campaign > Deploy & Manage Brands hire Iron Roots to: • Ramp up
app installs With in-house copywriters, designers, video pros, project managers, and in-house technology, the client experience is entirely guided. The agency understands the digital landscape very well. It simplifies collaboration and allows for a close working relationship with its clients. Iron Roots believes agency transparency is the key to long-term growth and focuses on maintaining their successful client track record as the #1 priority. Their omni-channel, full service approach has landed long term partnerships with hundreds of brands and has brought millions of dollars in ROI. Iron Roots is an Austin-based, data-driven, creative shop whose specialty in acquisition utilizes unmatched strategies through paid and social channels. Clients range from fast-growing eCommerce compa... 8. CleverlyIf you specifically need help with LinkedIn, Cleverly is a clever choice. From managing your campaigns to targeting to lead magnets, their agency can help you to generate concrete results by means of LinkedIn ads. In short, they use data from thousands of outbound B2B campaigns to send tailored messages to your ideal clients on LinkedIn. Alternatively, if you don’t want to outsource it to an agency, they also offer a LinkedIn lead gen course. In this course, they’ll teach you all their tried-and-tested LinkedIn systems and strategies so that you can automate and grow your business. Their services include:
We run LinkedIn ads that actually convert. Our agency gets more of your ideal prospects to convert into customers through irresistible LinkedIn Ad funnels and proven outbound B2B lead generation campa... 9. SculptSculpt is a social media marketing agency that specializes in working with global B2B companies. Their expertise lies in consulting with teams, translating technical products into shareable content, and generating qualified leads for complex businesses using social media channels. How do they do it? They do it by assessing a client’s social media marketing maturity, modernizing their social media strategy, and then executing it. They also focus on running demand-generating paid social media campaigns with a concentration on LinkedIn. The best part about this agency is that it also provides training and guidance for your in-house staff, including executives. So, when you hire them, it’s not just for a campaign, but also to build a skilled in-house team that will be beneficial in the long run.
Sculpt was founded in 2012 with a mission to help businesses grow using better social media practices. Today, Sculpt works exclusively with B2B tech, services, and manufacturing brands including Adobe, Blend, Velo3D, and Schneider Electric. Sculpt is a B2B social media marketing agency. We help clients use paid and organic social media to reach their customers, inspire their advocates, and close more deals. ... 10. Ignite Social MediaIgnite Social Media has proved its expertise for more than a decade now, having been founded in 2007. Indeed, they describe themselves as “the original social media agency.” They were named Social Media Agency of the Year, worldwide, in the 2016 Corporate Social Media Awards. They have consistently helped the world’s most valuable brands set their social media strategy, execute on it day-to-day, and measure results. They focus on driving measurable results from social media. The agency works around the world from its offices in North Carolina and Michigan. They are certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the United States’ largest third-party certifier of businesses owned and operated by women. Ignite Social Media’s mission is to change the world of marketing through social media. Its services include:
Social First. Social Only. Social Partners. Ignite Social Media is America's original social media marketing agency that specializes in servicing large consumer brands across the globe. Since 2007, we... 11. The Influencer Marketing FactoryGreat clients result in great campaigns. That is the ultimate goal behind The Influencer Marketing Factory aka the influencer marketing experts. This full-service agency supports clients from A-Z creating influencer marketing campaigns that accomplish the goals you are wanting to meet. According to Founder/CEO Alessandro Bogliari, “Our goal is to make creative and effective campaigns. And make our clients happy.” In fact, this cool agency has a proven track record of being skilled in areas of expertise including:
The Factory churns out brilliantly-crafted social media influencer campaigns for amazing brands on TikTok, Instagram, and YouTube. Each campaign is designed to be authentic, scalable, and ROI-oriented. The agency has a proven track record of successful influencer marketing campaigns. They know how to make any influencer campaign work. The client list is impressive as well, with clients like:
If these huge names trust the Factory, it’s due to good reason. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.... 12. Audiencly - Social Media AgencyAudiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. They help brands and influencers build and maintain a solid presence in social media. This includes in-depth social media analysis and advice from their social media experts. The agency follows seven steps when creating a social media marketing strategy for your firm:
Audiencly includes Disney, NordVPN, EA, Epic Games, Philips, Tencent, and Mercedes-Benz amongst its clients. Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from v... 13. Vireo VideoVireo Video is a video marketing agency specializing in YouTube marketing. This includes video strategy, YouTube SEO optimization, video advertising on YouTube and Facebook, and influencer marketing on YouTube. Vireo Video develops comprehensive Video Marketing Strategy Blueprints that guide your brand’s success and accelerate your growth. They help you create an effective data-backed video strategy that drastically increases your viewership and revenue. The agency identifies who your target customers are online and what video content they search for and consume. They then develop a strategy to ensure that your videos capture and maintain your audience’s attention. With well-targeted YouTube and Facebook advertising placements, Vireo Video maximizes your ROI with video ads. They do this with a three-step process:
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerat... 14. EvestarEvestar is a Florida-based agency. It helps eCommerce brands deliver powerful and data-driven campaigns. And Evestar is more pragmatic than most. Brand scaling isn’t something every brand is ready for and Evestar’s approach is to identify how mature your brand is. This may sound like sales spiel, but it’s more of a math problem than anything else. Ad buying requires a budget and a healthy cash flow. Without the ability to test ad campaigns to find winners, it’s harder to scale. To determine your brand’s scalability, Evestar looks to fundamental metrics that prove your brand is aligned for growth. Your conversion rate, average order value, and lifetime value are the best indicators, and once they add up, it’s off to the races. Evestar understands that scroll-stopping ads and campaigns rely on strong creative content. To create the best possible ads, they lean into what makes your brand and product stand out but also touch on finer details that resonate with your audience. On social media, Evestar uses Facebook and Pinterest ads. It also delivers YouTube and Google ads, and email and SMS marketing campaigns. Evestar - Your Ecommerce Marketing Agency.... 15. WebFXWebFX is a full-service Internet marketing and SEO company offering innovative web marketing solutions to mid to large size companies across the globe. Their social media team are experts in creating and executing a social media management plan that gets the right message in front of your desired audience. They offer five levels of social media management service:
16. PBJ MarketingPBJ Marketing offers a mix of paid media, website design, brand strategy, and full-service digital marketing services. These include social media advertising. They believe that social media as a marketing channel requires a strategic, data-driven approach to activation with targeting, messaging, and KPIs tailored to a brand’s audience and objectives. Social Media Advertising campaigns are ideal for growing brand awareness, generating leads, and driving conversions in the short term. They focus their social media advertising around Facebook ads, Twitter ads, and Instagram ads. PBJ Marketing leverages Facebook users’ data to provide powerful, conversion-focused audience targeting, crafting Facebook ads that deliver a brand’s message to the audience most relevant to the brand’s goals. PBJ Marketing zeros in on custom audiences using a four-pronged approach:
17. Firebelly MarketingFirebelly Marketing has been leading brands to social marketing success since 2007. Their services include social media channel audit, social media management, and social ad management. Firebelly’s social media audit service is a great first step toward understanding what you should do next with your social accounts. It can be used to inform your social media strategy moving forward. Firebelly’s social media management service provides everything you need to be successful on your brand’s social media channels. It includes:
They work with social accounts on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter. Firebelly has successfully managed over $1 million in social media ad spends for brands. Their social ad management service provides targeted social media ads to grow their clients’ audience, engagement, traffic, and sales. It consists of three parts:
18. Bad-RhinoBad-Rhino focuses on providing measurable results through customized social media marketing solutions. They take great pride in creating and offering tailored programs for each of their clients. They use the following social media process:
Bad Rhino creates and implements customized strategies just for their clients. They research the social channels that make the best fit and create amazing content that each client’s target audience will love. Bad Rhino believes that social media advertising is the most cost-effective form of advertising available today. They assign an ad specialist on their staff to run social media ads. They develop a clear and concise ad strategy for each business. The ad specialists write copy, headlines, and develop images for each campaign. They monitor campaigns hourly, daily, and weekly. If results decline, they detect and pause low-performing ads. Also, they launch new ads to keep positive results coming in. 19. Volume NineVolume Nine is a digital marketing agency with expertise in social media marketing, content marketing, and SEO. They help you share your brand story, create brand awareness, and build your brand from scratch. What can they do for you? They can handle all aspects of your social media marketing from influencer campaigns to advertising. They start by making a strategy for your brand, keeping in mind your objectives and brand values. They also take care of content creation, distribution, and promotion across different social media channels. Here are the key services that they provide:
Volume Nine is Denver's top digital marketing agency, specializing in social media, content, and search marketing (PPC & SEO). Volume Nine helps clients build their brand, drive traffic, and grow sale... 20. JumpFlyUnlike most other agencies on this list, this one specialises only in one aspect of social media marketing—advertising. They can help you excel at social media advertising, especially on Facebook and Instagram The two platforms share the same ad manager tool, which provides tons of useful audience targeting and other advanced features. These could be difficult for a beginner to learn and that is where this agency can help you. They can help you run successful Facebook and Instagram ad campaigns to meet your campaign objectives. Their primary social media marketing service is advertising, with a focus on Facebook and Instagram. JumpFly is a digital advertising agency specializing in PPC account setup and management for Google Ads, Microsoft Ads, Facebook & Amazon. ... 21. Little Media AgencyThis UK-based agency claims to excel at creative content creation that engages their clients’ audiences. They can help you attain all of your social media marketing goals like increasing website traffic, boosting social presence, creating brand awareness, and more. That’s not all! They don’t just handle your social media marketing but also provide training and guidance to your in-house staff. They conduct workshops to train your staff on social media marketing techniques and skills. Is this agency right for you? If you are looking for an agency that does not just work for you but with you, then this is definitely a great option. Here is their list of services:
22. Spin BrandsThis is a UK-based agency with a presence in ten countries. They are a full-service agency that helps with strategy and planning, content creation and distribution, influencer management, and other aspects of your campaign. What else? They have won several awards including the prestigious Drum Awards. They were also cited as one of the top agencies by several different sources. They have worked with several reputable brands like Viacom and MUJI. Here are the key services that they offer:
23. TinuitiThis is an integrated digital marketing agency that offers several services that help you grow your business. These are the key aspects in which they divide their expertise:
However, with regards to social media marketing, they focus only on the paid advertising and creative aspects. This means that they can help you run effective social media advertising campaigns. They also provide “Messaging & Creative” services that include social media content as well. Overall, it is a good option if you are looking for a niche social media advertising agency. However, if you want someone to manage your entire social media, then this might not be the best option for you. 24. ConvertivThis is a digital marketing agency that provides social media, paid marketing, and a few other services. They have a team of social media specialists who can help you build your social media presence from scratch. They claim to get their clients twice as much engagement as industry standards. These are some the social media services that they provide:
25. BornSocialThis is a UK-based agency that has experience of working with startups as well as established brands. No matter what your marketing goals are, they can help you achieve those. This is a full-service agency that plans, executes, and analyses social media campaigns from start to end. Some of the brands that they have worked with include Kiehl’s, Tinder, and Veet. They have run successful campaigns and won several awards including The Drum DADI Awards for 2017. Their services encompass the following aspects of social media marketing:
26. Media BountyMedia bounty is a startup which prides itself in offering choices that drive long-term growth through deep insights into online media. Their behaviour economics platform helps companies in telling their brand story, showcasing their products, creating brand awareness, and more. This is a prestigious agency trusted by brands and marketers worldwide. They were the finalists in The Drum Business Awards in 2019. They handle all aspects of your social media marketing including strategy design, content creation, and promotion. Here are some of their key services:
27. Fuel OnlineFuel online, a US-based digital marketing company, is an upcoming star in social media marketing. This is a full-service agency that can handle end-to-end social media campaigns. It does not just get you organic social media engagement, but can also help you manage social media advertising campaigns. The company prides itself in providing a whole spectrum of services which encompass:
28. SocialisticsThis is a social media agency that claims to be expert in telling brand stories in a way that gets the maximum engagement. And, they do it with a result-oriented mindset and have analytics capabilities to show the results as well. What else? It is a full-service agency that does everything from making a plan to executing it and tracking the results. They are also experienced in handling social media advertising, apart from the organic content creation and posting aspect. Here’s how they categorise their list of social media marketing services:
29. Social Media 55Social Media 55 describe themselves as being a digital marketing and social media management agency. They have become experts at nano-targeting digital marketing efforts to deliver results to their clients. They recognize that social media is now one of the most powerful marketing tools with the ability to communicate with a target audience in real-time. The challenge some “do it yourself” companies run into is the ability to develop and maintain these channels. Social Media 55’s social media solutions cater to any size business. Their ‘a la carte’ style options are designed to maximize their clients’ ability to communicate with their target audience. They split their social media marketing services into:
30. Social VantageThis is a specialised social media management company that focuses on only that and nothing else. They can plan and execute effective social media marketing campaigns that get engagement. They design their campaigns around your marketing goals, whether it is creating awareness, generating leads, or anything else. It is a reputable social media agency that has been mentioned by prestigious sources like Forbes and Clutch. Apart from organic social media marketing, they also offer social media advertising services. You can leverage their services to optimise and run successful social media campaigns. Here are the main services that they provide:
31. Savage Global MarketingThis is a digital marketing agency that also provides social media marketing services. They can help you build your brand, increase brand awareness, drive traffic, and maximise your ROI. This agency is especially well-suited for small businesses that are looking to build their brands and make their mark online. Their expertise lies in creating content that aligns with the brand and post it frequently and consistently on different platforms. As such, if you are looking for someone to manage your social media accounts and build your social presence, then this is a great option for you. 32. KlientBoostKlientBoost helps companies make more money through intelligent digital advertising and creative conversion rate optimization. They split their services into three main groupings: Pay-Per-Click (PPC), Conversion, and Design. Much of this work involves optimizing their clients’ presence on social media. One important area that KlientBoost specializes in is social advertising. They help you advertise more effectively on Facebook, Twitter, and LinkedIn. Also, they design custom landing pages to go with the PPC ads. They believe that Facebook advertising works much better when you’re testing ads and landing pages at the same time. They always help their clients with landing page design and testing, in addition to Facebook advertising. It helps them achieve results at a quicker rate too. 33. eBoost ConsultingeBoost Consulting helps you grow your business through search and social advertising professionally managed by a team of industry veterans. They help companies perfect their advertising on Google Ads, Facebook Ads, Instagram Ads, and Amazon Advertising. They have been creating world-class marketing campaigns for more than 13 years, managing Facebook Ads campaigns for the last nine years. They believe social advertising on Facebook and Instagram offers a unique opportunity to drive leads and sales by targeting potential new customers based on interests, job titles, industries, demographics, and much more. They distinguish social advertising from Google Ads in that Social Advertising is about targeting people who are likely to be interested in your products or services but may not have ever heard of you. eBoost Consulting builds and manages Facebook and Instagram Ads campaigns with a focus on ROI based on your unique goals and objectives. They do this using a four-step process:
34. Imagine Media ConsultingWhen you partner with Imagine Media, you gain a full-service Social Media Marketing team. The agency works to ensure that you are building strong relationships online with your target audience by creating custom, engaging content followed up by extremely targeted digital media advertising and complemented by stunning photography/videography. This gives you brand recognition, increased traffic, spikes in web sales, and a loyal audience. They split their services into:
Atlanta-based Imagine Media has more than 150 clients worldwide in a wide variety of niches, such as food & beverage, fashion, bridal & jewelry, real estate, B2B, beauty & fitness, professional services, and home. 35. Bastion ElevateCalifornia-based Bastion Elevate has expertise in public relations, media relations, executive positioning, product placement and review programs, corporate and executive messaging, crisis communication, social media, and digital marketing for companies across a variety of business and consumer industries worldwide. While social media is just one of these categories, Bastion Elevate sees it as being very important. They recognize that everyone understands you need an active social media account that speaks to the audience you are trying to reach, connects you with people and influencers who can move the needle for your business, and nuance the masses or the targeted few. Yet not everyone understands the strategy that goes into how an organization or executive achieves success through a social media presence. And even those who understand the need for this usually don’t have the time to give it justice. Bastion Elevate believes they can help you “elevate” your social media profile and watch your brand’s profile take off. 36. AbacusAbacus merges creative, media, and data to scale for a mobile-first world. They began as a Facebook and Instagram Advertising agency specializing in advanced social media performance. Their initial goal was to drive better ROI on clients’ paid social ads, and claim they quickly became the #1 Facebook Ad Agency because of it. After two years, countless tests, and millions of dollars spent on digital media, they concluded that creative is the most important driver for social growth. Scaling social content and creative is the modern marketer’s biggest challenge. While ad tech and data science provide marketers with precision targeting opportunities, creative has lagged behind. As a result, they created Social Design Systems as the core link between the brand and the campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content. Abacus thinks in terms of months of content and not just one or two hero videos. They provide content for the long haul. They design strategies and productions that create hundreds of assets. They own a video production company, Dayjob, that specializes in thumb-stopping live-action video, photography, and 3D animations. 37. Social HireSocial Hire is a specialist social media agency. They specialize in social media services tailored to smaller businesses and recruitment teams. They help grow their clients’ organic reach on social media with the ideal customers, candidates, business partners, and the like. Simultaneously Social Hire works on converting the audience they have built, so that they go on to become qualified sales leads, candidate applicants, event attendees, or the like. They do this by formulating a winning social media strategy for their clients’ businesses from the outset. Social Hire places much emphasis on its tremendous client testimonials and a 5-star rating on Google. They offer three levels of service:
All plans include researching relevant content, sharing content on Twitter, a LinkedIn company page, a Facebook fan page, and Google My Business. The higher plans add additional services. You can select three of these on the Ultimate Plan and eight on Ultimate +. Some of these additional services include following active users, endorsing and promoting, publishing a monthly blog, creating social profiles, a 24-hour social presence, social media advertising, researching and following targets, monitoring and responding to social profiles, hosting a webinar, researching influencers, and quite a few other options. 38. Sachs Marketing GroupSachs Marketing Group is an award-winning full-service SEO agency. SMG understands the value and importance data provides in a marketing strategy. That’s why they synthesize it to make it work to their clients’ advantage. Founded by Eric Sachs in mid-2010, SMG has a high client retention rate thanks to its amazingly skilled team members. The team at SMG includes SEO professionals, web strategists, content writers, graphic designers, programmers, developers, and more. They offer comprehensive digital marketing services for businesses of any size including:
What makes SMG stand out from other reputable marketing agencies? They operate on a performance-based model. Contracts are not required at SMG, and all work is performed in-house. You won’t have to worry about your marketing materials being outsourced. It’s easy to set up a plan with SMG. All you have to do is make a call, create a strategy that works for your business, and adjust and succeed as needed. 39. Joseph StudiosJoseph Studios is not your average Atlanta-based internet marketing service. They are an organic marketing agency that helps clients gain more sales leads thanks to the power of digital marketing and social media management. Designed to build authentic relationships between clients and an array of potential customers for said clients, Joseph Studies focuses on three core marketing services:
Those may be their main focuses, but they still offer services in blogging, email marketing, and more. Why does Joseph Studios pride itself on being “organic”? Their proven marketing strategy supports the notion that an organic approach is more effective to use. It also leverages natural, human relationships over interruption advertising like social media ads and Google AdWords. Joseph Studios primarily works with small businesses and businesses in the middle market. No matter what kind of industry your business is in, this organic marketing agency guides your brand to success. 40. MaxAudienceThe goal of every digital marketing agency is to blow away the competition. It’s no different at MaxAudience. MaxAudience is a web design, brand management, and San Diego advertising agency. They create precise, high ROI, marketing campaigns that deliver inspiring results. This helps its clients win in their marketplace. For the last 10 years. the MaxAudience team has designed and managed campaigns for some of the largest brands in the world. With more than 700 clients-served and more than 1 million leads generated, MaxAudience has hands-on founders who are involved in every campaign. What other agency has that? The San Diego-based agency offers a broad range of marketing and consulting services for all of San Diego County. Their services include:
41. Division of LaborWho doesn’t love an agency with a great sense of humor? That’s a personality trait that makes the Division of Labor an ad agency memorable. Not to confuse you with the Division of Labor in the American government, the Division of Labor ad agency has flexible staffing and little overhead. That means their clients only pay for what they need. But this unique and whimsical agency isn’t just an ad agency. It is also a digital marketing company, a freelance hub, a social media agency, and a video production company. Division of Labor has an extensive collection of talented developers, writers, designers, art directors, “strategy wonks” and “media dorks” from across the nation. Even better? This dedicated team has been “working remotely long before a bunch of bats forced us to.” Who wouldn’t remember a fearless ad agency like this? Division of Labor is a fantastic marketing firm if you want to work with talented, goofy professionals who love to have fun and get the results you pay for. They don’t just go above and beyond to get you what you hired them for. They consistently exceed your expectations. This agency is the precise definition of what it means to do what you love, have fun on the job, and do a fantastic job for clients every single time. Even better? Division of Labor has years of valuable experience creating excellent campaigns that drive results for their clients. They also partner with accomplished digital marketing and advertising specialists from all angles of the industry: production, strategy, design, SEO, creative partners, and more. 42. BrandLyftIs your business in a more niche market like real estate or finance? BrandLyft is the agency that lifts your brand for you. BrandLyft was launched with a simple mission: to help brands and entrepreneurs in the Cartersville, Georgia area connect with their customers and implement business strategies to grow beyond and impact their customer experience. The agency works with real estate agents, insurance brokers, salon owners, loan officers, home-builders, financial services, small businesses, and more. Even better? They work with clients who appreciate and highly value customer-centered marketing campaigns that combine strategy, creativity, and high energy. This agency moves quickly by learning and implementing brand lifting strategies for a unique set of niche clients every single day. The BrandLyft team engages yours in one of three different ways:
You can even request a free proposal to get your very own competitor info, optimization tips, and more! 43. One 10 MediaAdding interesting features like chatbots to your website can be a bit confusing if you are not familiar with how that works. With agencies like One 10 Media, they do the hard work for you so that you can reap the benefits. One 10 Media specializes in the art that is conversational marketing. This agency builds bots and runs ads for e-commerce and direct to consumer brands to achieve their sales goals. As an Agency Partner and a Messenger Marketing Expert, the agency definitely knows a thing or two about implementing chatbots for businesses. One 10 Media also creates, manages, and optimizes Facebook and email campaigns for a quick scale so that you can achieve the highest Return on Investment. Started by founder Mike Gleba, the masterminds behind this agency understands the power of messenger apps. More and more people are using them every day. In fact, people are using messenger apps far more than social networks. People want that opportunity to directly talk to their favorite brands. If that is your goal for your business, One 10 Media is who you need to work with. 44. RainfactoryGood ideas truly go a long way, and proven ideas drive growth. Rain Factory is an award-winning agency that truly makes great ideas rain. Certified in WordPress, Facebook, Google Adwords, Amazon Advertising, and more, Rain Factory has a significant influence on the web. Rain Factory is a full-service digital agency that operates as a marketing department for growing brands. They provide comprehensive performance marketing services for e-commerce, apps, and enterprise brands. They bridge the gap between people and products through end-to-end online marketing and advertising techniques. This top-ranked agency has specialized in product launch, crowdfunding, and early-stage start-up growth marketing since 2014. What has Rain Factory accomplished? Let the numbers tell you:
Services include but are most certainly not limited to:
Top online brands trust Rainfactory’s expertise in pay-per-click online advertising, conversion rate optimization, and strategic management. Rain Factory bridges the gap between people and products with clarity, direction and reach. Engineered from testing and data. We put your business in the right place, at the right time. They are a full-service digital marketing agency that understands online businesses, consumer behavior, and the key elements required to help you scale. 45. MediaBoostrFacebook is no doubt the largest social media platform on the planet with over 2.6 billion monthly users. That’s billion with a B. If you want to exercise your marketing efforts on the most popular social network, MediaBoostr is who you need to call. MediaBoostr is a full-funnel ad agency tackling the biggest challenges in performance marketing. Their talented team of Facebook wizards has backgrounds in computer science, design, tech, production, and psychology. They solve attribution within Facebook, identify dynamically growing advanced audiences, and produce thumb-stopping creative campaigns. A trusted Facebook Marketing Partner, MediaBoostr offers creative performance marketing. They create incremental value for DTC lifestyle brands with media, creative, and data in a mobile-first environment. This agency is among the select few high-performance agencies that work directly with Facebook. They use AI to simplify the fast-changing marketing and ad tech environment for their clients. They are also highly transparent. Clients will always know exactly where their investment dollars are going in their ad spend. Still not fully convinced? MediaBoostr has successfully managed millions on Facebook/Instagram ads with a positive ROI. 46. AdVenture Media GroupAdVenture Media takes its clients on the ultimate adventure. AdVenture is a unique Adwords Management Company and PPC Management Company hired by over 550 e-commerce and service businesses. The ultimate goal for each client is to make their online advertising more profitable. Ever since it was found in an old recliner in a one-bedroom apartment in the middle of the night 2013, AdVenture Media offers: Paid search and social for Google Ads and more Conversion rate science to improve client’s conversion rate Tailored consulting for teams and individuals One of the most important features of Adventure Media is how transparent they are. You expect transparency with any agency, but what makes AdVenture stand out from other groups is how detailed they get about it. By scheduling regular review calls, the group makes sure to get your feedback on the strategies they implement for you. They do this to also get a sense from you how campaigns are actually performing. Communication is vital for campaign success at AdVenture Media. The more communication and brainpower there is, the better campaigns will perform. The AdVenture Media team brings the advertising expertise and digital know-how to the table, but you’ll always know your business and the unique behavioral dynamics of your audience better than we do. 47. New Jupiter MediaNew Jupiter Media is a premier digital marketing agency helping companies of various sizes to achieve their advertising goals through innovative strategies since 2005. As proven PPC leaders, New Jupiter is filled with time-tested experts assisting businesses of every size and industry grow their results-driven digital marketing strategies. New Jupiter Media offers services including:
New Jupiter Media prides itself on delivering ROI-driven digital advertising solutions. This agency dedicates their personable team to build client relationships that last. Speaking of clients, their clients include everybody like:
After a decade of extensive digital marketing expertise, New Jupiter’s staff has learned and made some powerful connections. As a Google Certified Premier Partner and a Bing Ads Select Preferred Partner, the staff regularly attend training with our partners and participate in cutting-edge ad beta testing before it is released to the general public. Their team of account managers, and executives are all fully certified in Google Adwords, Facebook Ads, and the Bing/Yahoo ad network. 48. Socium MediaSocium Media specializes in ROI-driven digital marketing, backed by data, and executed from strategies developed over years of experience. Based out of the Big Apple itself that is New York City, Socium knows how to work people. They don’t want to just work with anybody. They want to work with the right people. That’s what allows them to deliver the best digital marketing results they are capable of to their clients. The agency specializes in performance-first search engine marketing, paid social, and search engine optimization. These ROI-driven digital marketing efforts are back by comprehensive data and executed from strategies developed over years of digital marketing experience. They have on purpose when creating PPC/SEM, Paid Social, and SEO campaigns: to grow their client’s businesses. How does Socium create customized digital strategies unique to your business? They do it in three steps:
What does this all result in? A fully customized PPC, Paid Social, or SEO strategy tailored to your business. 49. Smirk New MediaSmirk New Media is a full-service digital marketing and advertising agency offering strategy, social, search, and creative services. Based in downtown Oklahoma City, Smirk works to grow great brands, bringing their creativity and experience to results-driven content strategies that engage audiences. Smirk New Media offers incredible services for clients including:
Why are they called Smirk? Their smirk is an intersection between a smile and something a little more serious. In the social media world, they have to deal with ridiculous things: tweets, pokes, pings, Snaps, face filters, and whatever scheme popped out of Mark Zuckerberg’s brain last night. But they are also committed to digital marketing being a serious part of every business’s plan to grow, gain more customers, and make a bigger impact on its community. Smirk offers 360° digital strategies that takes brands from concept to reality and beyond. Smirk has partnered with countless brands, including well-known organizations of every size and industry. A great reason why many businesses and brands partner with Smirk is due to their excellent long-term relationships with their clients. They always prove themselves with the great work they deliver without having to sign a punishing contract. Smirk has a firm belief that clients signing with an agency of any kind should not be a hostage situation. If clients want to go in a different direction, they won’t hold that against you. 50. Online OptimismOnline Optimism is an online digital marketing and design agency that knows a thing or two about focusing on the brighter side of things. Since being founded in 2012, this agency has dedicated itself to helping businesses in New Orleans, throughout the Gulf Coast, and around the country grow thanks to effective marketing, both online and off. Online Optimism believes that their services are most impactful when their entire team has a hand in your advertising campaign. Online Optimism specializes in search engine optimization (SEO), website design, pay-per-click (PPC) ads, graphic design, social media marketing, and much more. Their impressive expertise has led to the agency being featured across the web on the Huffington Post, Forbes.com, Social Media Today, Fox Business, and more. Since the very beginning, Online Optimism has grown in employees, clients, and quality of their office coffee to proudly become what they are today. This includes a team of over a dozen Optimists working in cities across the U.S. with more than 100 different organizations, and having helped launch over 35 websites. When working with Online Optimism, We keep you in the loop with detailed reporting as well as meetings and other forms of communication to make sure you’re satisfied with the results of our work. Nothing is more important than the power of a strong client-agency partnership when building a cohesive marketing campaign. Using a data-driven approach, Online Optimism achieves the best results for your marketing dollar so you can accomplish your goals. Our research and expertise, combined with your company’s insight and experience, enable us to produce practical, long-lasting outcomes. Whether you need a complete marketing overhaul or just need to improve a particular aspect of your advertising, Online Optimism can help. 51. Ernst MediaErnst Media is an agency that can handle both the paid and organic aspects of your social media marketing. They claim to be experts on leveraging the audience targeting parameters of social media platforms. This agency can handle clients of all types and sizes and run their end-to-end social media marketing campaigns. They can manage campaigns for most social networks including Facebook, Instagram, Twitter, TikTok, YouTube, etc. They can also help you manage your influencer campaigns across various social platforms. Here are the key services that they offer:
Ernst Media has more than 15 years experience driving digital strategy for products and brands. The team consists of certified experts in Paid Search and Social Media Marketing ... 52. RainmakersRainmakers is a boutique social media marketing agency that uses a data-driven approach to give their clients the best results from their marketing efforts. They help with all areas of social media management, including both organic account operation and PPM social ad management. They can also help you incorporate your social media into a wider platform as one part of a comprehensive content marketing campaign. For the last fifteen years, Rainmakers has managed many social campaigns, helping their clients gain essential brand awareness, and gain invaluable word-of-mouth recognition and fully-targeted leads. They have assisted their clients in building strong connections and engaging with their target audiences. Rainmakers understand how vital social media can be to communicate with your target audience in real-time. This is even more important in these difficult times when your customers need to understand that you are there to help them. Rainmakers is an award winning boutique social media agency for global brands. We're focused on delivering the best ROI on all client campaigns. Our services range from content marketing, search engin... Frequently Asked QuestionsWhat is a social media marketing agency?Many businesses don’t have the time or expertise to carry out their social media marketing internally. They understand the benefits and importance of social media marketing, but their staff are all busy doing other things, their job functions more connected to the firm’s area of expertise. In that case, a business could work with a specialist social media marketing agency. These agencies often operate their clients’ social accounts on their behalf and set up and run their social media advertising campaigns. How do I start a social media marketing agency?If you intend to start a social media marketing agency, you will first need to be an expert on the operations and trends of the leading social platforms. It will help to have an active presence on social media yourself, so you can keep up-to-date with what works and what is currently popular. Initially, you would probably concentrate on working with small business clients who are too busy to operate their social accounts and set up social media marketing campaigns. What does social media marketing do?Businesses use social media marketing to connect with their target audience via social media to meet some clearly defined goals. A goal may be to increase brand awareness, build up followers to their company social channels, to listen to the social conversations of their customers, or even to make sales. Social media marketing can include operating a business’s social accounts, advertising on social media, and even social listening. Firms can run their own accounts or work with a specialist social media marketing agency. What can I expect from a social media marketing agency?If possible, know the social media channels where your target market spends their time before you select a social media marketing agency – many specialize in particular social channels. Most social media marketing agencies can help you plan a strategy for your social marketing. They can help you set up your social channels to attract the most attention. They can help you create and publish content. Many also specialize in social media advertising and can help you run your social advertising campaigns. What companies need social media marketing?Most companies can benefit from social media marketing. In short, if your target audience spends time on social media, then it is worth your time creating a social media presence, and also advertising socially to increase your audience. Many social media marketing agencies can help you create a strategy, so you know whom to target. They can also advise you where to focus your social media marketing, e.g., if you target young women, you might concentrate on TikTok, if you sell B2B, focus on LinkedIn. What are the benefits of social media marketing?Social media marketing is beneficial to most businesses. Some of the main benefits include: Over 30.000 marketing professionals rely on us for their news. Shouldn’t you? Subscribe to the world’s #1 influencer marketing newsletter, delivered bi-weekly on a Thursday. Which of the following is a characteristic of a full service advertising agency?The main characteristics of a full-service advertising agency is that it: Does not limit its services to promotion. When should sport/event organizers consider hiring a promotional agency?
Which is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game?Which is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game? Free autographed baseballs are given to the first 100 attendees on Little League Day.
Which is an example of using a special event as a sales promotion strategy to increase ticket sales?Which of the following is an example of using a special event as a sales-promotion strategy to increase ticket sales: Free autographed baseballs are given to the first 100 attendees on little-league day.
When writing marketing reports researchers should make sure that they include a section about which component?The main portion of a marketing report that explains the research findings should include which component? Information that is relevant to the marketing decisions that management must make.
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