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Discover new books on Goodreads See if your friends have read any of Roy Garn's books Roy Garn’s Followers (9)Welcome back. Just a moment while we sign you in to your Goodreads account. Shop for Books on Google PlayBrowse the world's largest eBookstore and start reading today on the web, tablet, phone, or ereader. Go to Google Play Now » Roy Garn Prentice-Hall, 1960 - Emotions - 261 pages From inside the bookContentsEmotional AppealThe Secret of Successful 1 Emotional Appeal TechniqueThe 19 The Weak Spots in Everyone 44 Copyright 16 other sections not shown Other editions - View allThe Magic Power of Emotional Appeal Roy Garn Snippet view - 1960 Common terms and phrasesability attention attitudes audience become better big Emotional Appeal break Preoccupation Chapter communication dollars Emotional Appeal Technique emotional contact emotional needs emotional reactions emotionally enjoy eyes Fatal Four Emotional fear feelings Four Emotional Appeals Freddie Future Promise George Male girl husband identify important individual interviewer Irish stew James Oglethorpe lady listener's look marriage married Max Bishop Money Appeal mother motivating Emotional Appeal munication Paul Meyer Preoccupation-breaking Preoccupation-holding Preoccupied mind Questions reach react reason Recognition Appeal Recognition Cow Recognition desire Recognition Emotional Appeal relationships remember reply response rience right Emotional Appeal Romantic New Experience Rules for Asking Self-Preservation Appeal situation smile speak speaker talk tell things tion tional Appeal told uncover upset visual Voice Control Box Voice Tone walked want to hear want to listen wear wife woman words and actions worry Bibliographic informationTitleThe Magic Power of Emotional Appeal The Magic Power of Emotional Appeal, Roy GarnAuthorRoy GarnEditionreprintPublisherPrentice-Hall, 1960Length261 pages Export CitationBiBTeX EndNote RefMan About Google Books - Privacy Policy - Terms of Service - Information for Publishers - Report an issue - Help - Google Home Which emotional appeal is most effective?In terms of specific emotional appeals, fear appeals were found to be the most effective for young adults. This could be due to the fact that fear appeals are more likely to elicit an immediate emotional response and a sense of urgency, which can prompt young adults to take action. Is emotional appeal good?While emotional appeals can be highly effective in marketing, it's important to balance emotion with logic to create campaigns that truly resonate with your target audience. The danger of relying solely on emotional appeals is that it can create a disconnect between the customer and the brand. What is the power of emotional appeals?Emotional appeals play a significant role in customer acquisition, and savvy marketers know how to tap into our feelings to drive sales. From evoking feelings of happiness and nostalgia to creating a sense of urgency, emotions can be a powerful tool for capturing attention and creating a connection with customers. What is the best example of emotional appeal?Emotional appeals can take many forms, such as humor, fear, compassion, or excitement. For example, an email signature might use a humorous tagline to create a positive association with a brand or product, or it might use a touching message to evoke empathy and encourage donations to a charity. |
