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journal article
Foreign Market Servicing: Beyond Choice of Entry ModeJournal of International Marketing
Vol. 2, No. 2 (1994)
, pp. 7-27 (21 pages)
Published By: Sage Publications, Inc.
//www.jstor.org/stable/25048540
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Abstract
This article focuses on the operation method (or entry mode) that a company utilizes in developing its involvement in a foreign market. An overview and critique of 'economics' and 'process' approaches to this issue is undertaken. It is argued that both approaches use relatively constrained frameworks of influences on mode choice, and have yet to come to terms with the frequent reality of operation modes in combination. Methodological and conceptual issues arising out of the analysis are considered as a basis for moving forward the research in this area.
Journal Information
Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.
Publisher Information
Sara Miller McCune founded SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a global community. SAGE is a leading international provider of innovative, high-quality content publishing more than 900 journals and over 800 new books each year, spanning a wide range of subject areas. A growing selection of library products includes archives, data, case studies and video. SAGE remains majority owned by our founder and after her lifetime will become owned by a charitable trust that secures the company’s continued independence. Principal offices are located in Los Angeles, London, New Delhi, Singapore, Washington DC and Melbourne. www.sagepublishing.com
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journal article
Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization FactorsJournal of International Business Studies
Vol. 23, No. 1 (1st Qtr., 1992)
, pp. 1-27 (27 pages)
Published By: Palgrave Macmillan Journals
//www.jstor.org/stable/154882
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Abstract
Firms interested in servicing foreign markets face a difficult decision with regards to the choice of an entry mode. The options available to a firm include exporting, licensing, joint venture and sole venture. Several factors that determine the choice of a specific foreign market entry mode have been identified in previous literature. These factors can be classified into three categories: ownership advantages of a firm, location advantages of a market, and internalization advantages of integrating transactions. This study examines the independent and joint influences of these factors on the choice of an entry mode. Multinomial logistic regression model is employed to test the hypothesized effects.
Journal Information
Journal of International Business Studies (JIBS) is a top-ranked peer-reviewed journal in the field of international business; its goal is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope, and interdisciplinary in content and methodology. JIBS is an official publication of the Academy of International Business. JIBS is published 9 times a year.
Publisher Information
Palgrave Macmillan is a global academic publisher, serving learning and scholarship in higher education and the professional world. We publish textbooks, journals, monographs, professional and reference works in print and online. Our programme focuses on the Humanities, the Social Sciences and Business. As part of the Macmillan Group, we represent an unbroken tradition of 150 years of independent academic publishing, continually reinventing itself for the future. Our goal is to be publisher of choice for all our stakeholders – for authors, customers, business partners, the academic communities we serve and the staff who work for us. We aim to do this by reaching the maximum readership with works of the highest quality.
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Journal of International Business Studies © 1992 Springer
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