What is the credibility of a speaker Quizlet

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What is the credibility of a speaker?

Credibility is the audience's attitude toward or perception of the speaker. 1. The more favorably listeners view a speaker, the more likely they are to accept what the speaker says. 2.

What is meant by credibility quizlet?

Definition. 1 / 11. - Credibility is the audience's attitude toward or perception of the speaker. - A speaker's credibility is affected by two primary factors- competence and character.

What is the most important part of a speaker's credibility?

A speaker's perceived credibility is a combination of competence, trustworthiness, and caring/goodwill. Research has shown that caring/goodwill is probably the most important factor of credibility because audiences want to know that a speaker has their best interests at heart.

Why is the credibility of a speaker important?

By establishing credibility in the speech, the audience will understand that the speaker has integrity, they are competent, they are relationally sensitive, they have sound judgment, and it also makes the speaker more likeable.

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