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July 1, 2017
Contributor: Jackie Wiles
Internal communications teams must opt for the channel that best serves their given purpose and audience.
Internal communications teams are tasked with conveying all kinds of messages, but they don’t always pick the most effective channel to do so. Too often, these teams fall into the trap of trying to get an important message out quickly rather
than taking time to consider how it fits into their overall communication strategy.
“If there has been a senior leadership change, for example, it can be all too easy to think, ‘I’ll just write a quick post on the intranet,’” says Iliyana Hadjistoyanova, senior research analyst at Gartner. “Instead, comms should be asking, ‘How do I make sure employees are informed in the right way and feel equipped to deal with this leadership change?’”
Read more: Strategic Planning for Communications
Marketers: Build Resilience Into Your Budget
Discover what’s working to deliver real business value no matter what comes your wayStart by identifying the channel that best supports the targeted business objectives — and then take these four steps to optimize your channel strategy: It’s easy to rely on preferred communications channels; the channel selection guide helps orient you toward the best channel — or channels — for a given purpose and audience. Critical to the equation: How does your target audience like to consume information?4-step
process
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