Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers: Show
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View All Articles  Authorship/Referencing - About the Author(s)The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content Team. MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider. To Know more, click on About Us. The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to ManagementStudyGuide.com and the content page url. What are the major reasons for the growing importance of integrated marketing communication?Importance Of Integrated Marketing Communication
IMC gives an organization an edge over competitors and boosts sales. While communicating with the customer, the brand builds a relationship with them and creates a seamless buying experience, eventually leading to a lifelong, loyal client base.
Which one is an important reason for the growth of IMC?Changing environment with respect to the customers, technology and media consumption behavior has compelled marketers to adopt the IMC. Traditionally, marketers used the mass media to advertise their products.
Why is integrated marketing communications becoming increasingly accepted?Integrated marketing offers a smooth, customer-focused experience by incorporating all marketing communication elements, including public relations, social media, and advertising. It implies that your message should have a unified look, feel, and tone across your channels.
What are the reasons for the move to communication integration?Integrated communication enables organizations to deliver a consistent message across channels to support business objectives, create a seamless stakeholder experience, and build brand trust and loyalty.
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