How marketing public relations is adding value to the marketing efforts of organizations?

Hiring a PR firm is one of the best and most cost-effective ways for brands to position their businesses strategically. Public relations can be very valuable when your business has a limited budget to advertise and publicize your products and/or services in the market.

In addition to being more affordable than conventional advertising, public relations agencies also offer numerous benefits, especially for new businesses. PR firms utilize strategies that complement an organization’s current marketing and advertising initiatives.

There are many pieces of the marketing pie. A few include: :

• Advertising (Paid Media)

• Content Marketing

• Public Relations

• Social Media

• Digital

If you are looking to hire a communications agency to bolster your business, it is important to understand that PR is just one slice of the marketing pie and it can’t stand alone.

Boosts Brand Awareness

The main function of a PR agency is to generate awareness, distribute information quickly and communicate your key messages to the key audiences of a brand’s targeted demographic. Seeing your company or brand name published across trusted and credible news sources creates third party validation.

Take this PR tactic of gaining exposure and validation via earned media and apply it directly to your marketing and advertising strategies. What trade events, news outlets, industry publications and other online sources do your customers and prospects visit or attend? Concentrate your advertising and marketing efforts on those news sources as well as events that your audience relies on regularly.

A PR strategy also supports direct marketing and advertising initiatives, and can increase your website’s rank on Google so people can easily find your business.

Helps You Reach Your Target Audience

The main purpose of all marketing is to reach an audience for a specific reason. You can be a fashion brand looking to reach customers who will purchase your clothing or shoes, or the Centers for Disease Control and Prevention looking to spread important information about vaccinations.

Regardless of the organization/brand, audience or message, public relations strategies provide multiple avenues for brands to communicate with their target audience.

Attracts Investors

Leveraging PR strategies can help attract investors to your brand. This is especially beneficial and important when a business is in its infancy.

A meticulously planned PR strategy can help generate positive media coverage, drive website traffic and create demand that gives you a better negotiating position with prospective investors. Also, well-executed PR campaigns help establish your brand which can lead to securing partnerships and funding.

Amplifies Your Message

Once you have developed your initial PR campaign and determined the messaging to use on your website such as paid advertising, social pages or content marketing, it is up to your public relations firm to amplify your message. Tools, such as Google Trends (https://trends.google.com/trends/?geo=US) , can help you track the progress you are making during outreach.

As stated earlier, public relations can not be the only marketing a brand does. PR only works when integrated within the Marketing Mix.

The Power of PR: 7 Ways PR Can Enhance an Organization

Public Relations |Comments are Closed |26 August, 2014 |0

Public Relations (PR) activities can be a powerful tool for organizations. Yet, few understand the value PR brings. From media relations to reputation management to social media, PR activities can benefit an organization in a number of ways.

Here are 7 ways that PR can enhance your organization:

1. Increase Visibility
PR activities such as publicity (media relations), social media, e-newsletters, special events, print collateral and others get your business’ name in front of the groups of people that matter most.

2. Enhance Name and Brand Recognition
When your business uses PR activities to consistently get your name in front of these audiences, and that message is in line with what you want people to know about your company, it enhances brand recognition.

3. Build Credibility
Editorial news coverage, speaking engagements and industry involvement are all great ways to position yourself or your company as a subject matter expert and build credibility in your field. Posting blogs and white papers that discuss timely industry topics also demonstrates expertise.

4. Create Brand Ambassadors
PR activities can help create “brand ambassadors” or “raving fans” that are so loyal to your organization that they get others excited about your products or services. It can also be leveraged to create positive employee or volunteer morale, which in turn creates more brand ambassadors.

5. Prevent and Manage Issues and Crises
Do you have a plan-of-action in the event that a crisis occurs? PR can help manage crises after they hit, but more importantly, it can oftentimes keep them from happening in the first place.

6. Help Organizations Evolve
PR is about communication, and a key component of communication is listening. What you learn from these activities may help you identify areas of improvement, add product or service offerings, or shape the direction of your business.

7. Support Marketing Initiatives
While PR doesn’t always generate direct sales, it does help the lead-to-sales ratio through the above benefits. If an individual is interested in your product or services, they want to know that you are a credible, reputable organization, and PR can help build that perception in ways that marketing will not.

How does PR help the marketing effort?

How the public relations is important for marketing?